Six buildings in six cities across the USA will illuminate their structures in bright green to support St. Jude Children’s Research Hospital’s ongoing search for cures for cancer and other catastrophic diseases as the hospital kicks off its annual Thanks and Giving campaign. Graceland Plaza in Memphis Tenn., Sears Tower in Chicago, Ill., Brooklyn Borough Hall in Brooklyn, N.Y., One Woodward Avenue in Detroit, Mich., One Financial Plaza in Providence, R.I., LaSalle Tower in Minneapolis, Minn., will light their buildings during the week of November 24.
These buildings are part of an unprecedented coming together of retail and corporate partners, media and celebrities, who are asking everyone to join them in supporting St. Jude’s groundbreaking medical research that benefits children in communities across the country and around the world. St. Jude, one of the world’s premier centers for the research and treatment of pediatric cancer and other catastrophic childhood diseases, pays for all treatment not covered by insurance, regardless of a family’s ability to pay. Eighty-five cents of each dollar received goes to support the research and treatment at St. Jude.
Now in its fifth year, the Thanks and Giving campaign was created by award-winning actress and St. Jude National Outreach Director Marlo Thomas and her siblings, Terre and Tony Thomas, the children of hospital founder Danny Thomas. The campaign encourages customers to “Give thanks for the healthy kids in your life, and give to those who are not.”
These buildings join a family of celebrities including Jennifer Aniston, Robin Williams, Antonio Banderas and Jason Taylor as well as 57 of the nation’s leading brands and most respected companies and their customers as they help St. Jude to fulfil its mission of saving the lives of children. Some of these buildings are located in cities that are also the corporate headquarters of Thanks and Giving partners AutoZone (Memphis), Dominos (Detroit), Target (Minneapolis) and CVS/pharmacy (Providence), which are returning partners of the campaign.
“How exciting that these landmark buildings will be illuminated to show support of the St. Jude Thanks and Giving campaign,” says Marlo Thomas. “They will light the skies like beacons of hope reminding people that the holidays are a great time to give back and give to the children of St. Jude who need our help even in these difficult economic times.”
Graceland Plaza in Memphis Tenn., Elvis Presley Enterprises kicked off its holiday lighting program lighting its Christmas tree and other decorations at the famed home and designated an area of the Plaza to light up in Thanks and Giving green through the holiday season. Marlo and Tony Thomas were on hand with Martina McBride, Thomas Kinkade and patients from St. Jude to light the tree as well as other holiday lights on the property Nov 21.
Posted: 28th. November 2008
