HMV, the high street retailer, is launching a
re-branded identity and logo, its first major
image overhaul in more than 15 years.
A strap line called "get closer" will officially
be unveiled later in the month, and Nipper, its
longstanding dog and gramophone emblem, will be
used as a stand-alone ident.
Graham Sim, marketing director for the UK and
Ireland, says the new design is an evolution for
the brand and is designed to give customers an
emotional attachment. "We want to say no one
gets you closer to films, music and games," he
says.
A new press campaign in its "My Inspiration"
series of ads will feature Elvis Presley in the
new style and will break in the Observer
newspaper on Sunday. Sim says he is looking at
extending the My Inspiration idea for use in a
Christmas campaign.
www.marketingweek.co.uk
Posted: 19th. August 2007
